Peru emerges as fourth-largest tech investment target in LatAm

Peru is the fourth country in Latin America with greater investment in technology, preceded by Brazil, Argentina and Colombia, said the company of business management software SAP.
By: Anne Elliot Latin Daily Financial News
Jorge Montenegro, Regional Manager of Middle Markets for SAP Peru , noted that for Peru the growth trend remains constant, especially in regard to the demand for business solutions for enterprises.

“In this field the local market still has much untapped potential as companies are still in a phase of discovering the full range of products they can count on to manage their business,” he added.

In this regard, he said the estimates show that 2010 the demand for solutions in Peru registered a growth of between 36 and 40%, while for this year it is expected to have an increase of 14%.

“Normally the Peruvian entrepreneur has found a system to help standardize their office support processes, or Back Office (accounting, human resources, warehouse management), without even having the idea of looking for a technology platform” he said.

However, he said that during 2010 they have seen that employers are much more focused on getting a business technology platform that helps them to manage their products, customers and gain greater attention span, better distribution channels and supply.

“While the bulk of sales continues to be concentrated in large enterprises, we must emphasize that the dynamism is concentrated in small and medium enterprises (SMEs),” he said.

Montenegro said that the most dynamic sectors in demand are construction, medium mining and commerce, in which he highlighted the demand from the malls.